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JAM is a design experiment created during the recent pandemic years. A frustrating period for many creatives who seek the outer world for inspirations and experiences were confined and isolated into familiar atmospheres, partaking in redundant activities.

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JAM is a response to the collective feeling of caged frustrations, but also a product of the different modes of online communication that were popularized during the lock-down years.

Working alongside Mayssa Kanaan (Royal College of Arts), JAM became an inclusive space for creative friends from different backgrounds to create and converse, escaping reality's isolation and discontent.

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