WHAT IS BAAL
A family run luxury design agency with an in-house ateliers. Specialized in designing and manufacturing functional furniture for luxury hotels and other outlets.
AS A CREATIVE DIRECTOR
The tasks included responding to client briefs with customized designs. Along with product design, my role supervised the brand's identity across its outlets and channels.
Sample production supervision along with design modifications and alterations were weekly tasks, in parallel to establishing a social media identity for the brand along with its new up and running website.
OTHER TASKS
Establishing a photography style, font selection, online identity and print identity were some of the tasks I was part of while working in BAAL.
Designing the interior of "level 16", later to be the open spaced Sales & Design department.
My experience can be divided into time spent on the company profile while finding time to be present in production halls of the atelier.
Brushed brass handles, rectangular geometric shapes, and clean slick colors
Brushed brass handles, rectangular geometric shapes, and clean slick colors
A single sheet ca be bent and fixed to place along customized screws. the wooden stand is constructed suing a puzzle joint system.
Brushed brass handles, rectangular geometric shapes, and clean slick colors
New photographic style and language was established in order to upgrade the company's website
The layout is slick and clean, directing the viewers focus towards the crisp product images.
A warm and inclusive about page, explaining the ethos behind Baal.
New photographic style and language was established in order to upgrade the company's website
All props for Baal posts were constructed in-house and with the image taken and developed in-house. Faces of Baal, a campaign dedicated to the talented artisans who make up Baal.
All props for Baal posts were constructed in-house and with the image taken and developed in-house. 30 Years. a post dedicated to Baal's years of experience in the luxury craft industry.
All props for Baal posts were constructed in-house and with the image taken and developed in-house. The Meaning Behind the Name. The Phoenician god of creation and prosperity.
All props for Baal posts were constructed in-house and with the image taken and developed in-house. Faces of Baal, a campaign dedicated to the talented artisans who make up Baal.
The new showroom for Baal samples needed to accommodate samples of various proportions, in a space that reflected their luxurious standards.
The shelving and the ceiling lighting units were fully customized. turning the space into a monotonous theater for the products to be displaced in.
The new showroom for Baal samples needed to accommodate samples of various proportions, in a space that reflected their luxurious standards.
Baal's all black and slick identity was projected onto a fresh and updated array of packaging solutions.
Baal's all black and slick identity was projected onto a fresh and updated array of packaging solutions.
Baal's all black and slick identity was projected onto a fresh and updated array of packaging solutions.
The overall design of the open stand along with the customized furniture pieces created a rich space for visitors to come and learn more about Baal.
The overall design of the open stand along with the customized furniture pieces created a rich space for visitors to come and learn more about Baal.
Customized Barriers
The overall design of the open stand along with the customized furniture pieces created a rich space for visitors to come and learn more about Baal.
MORE THAN A BRAND
