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WHAT IS BAAL

A family run luxury design agency with an in-house ateliers. Specialized in designing and manufacturing functional furniture for luxury hotels and other outlets.

AS A CREATIVE DIRECTOR

The tasks included responding to client briefs with customized designs. Along with product design, my role supervised the brand's identity across its outlets and channels. 

Sample production supervision along with design modifications and alterations were weekly tasks, in parallel to establishing a social media identity for the brand along with its new up and running website.

OTHER TASKS

Establishing a photography style, font selection, online identity and print identity were some of the tasks I was part of while working in BAAL.

Designing the interior of "level 16", later to be the open spaced Sales & Design department.

My experience can be divided into time spent on the company profile while finding time to be present in production halls of the atelier.

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MORE THAN A BRAND

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