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gaar

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The personal, expressive, and bold take on mundane processes aims to reinsert a fresh sense of bewilderment in elements of craft.

 

The chairs question the conventions of functionality and aesthetics in luxury leather furniture. The overall structure of the chairs resemble leather di-cuts, highly influenced by the constructive features of leather bags. At a larger scale, these minute craft details are given more visual and conceptual authority.

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the
creation

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Context Photoshoot

Beirut, Lebanon

Photography and Art Direction by Lara Zankoul

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Stitching in History and Identity

Through exaggerating common leather-craft techniques, Nareg works towards exploring cultural, material, and inherited translations of craft and objects through a personal and romanticized lens.  His bold take on mundane processes aims to reinsert a fresh sense of bewilderment in the tinier and deeper elements of craft.

With this collection, the designer and maker wishes to direct the luxury furniture design market towards new and underestimated  makers’ cultures, telling their stories through design and making.

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