Branching out of Baal Artisans, BH uses the same qualities in design and craftsmanship catered to a different luxury space. Focusing on residential spaces, BH collections are meant to be bold, appealing and up to the highest standards in production.

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Working on the brand began as a collaboration with Made For Brands (Beirut, Lebanon).The initial stages were necessary to establish the conceptual pillars of the brand before diving into the design schematics.

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My work on Baal Home focused on building the brand from ground zero to a state of incubation, mustering designs for a grand reveal soon. Moving between branding to product design had to be done in order to better establish the tone, vision, mission, and the face of the brand.

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The brand's soft launch was celebrated at Ambiente 2020 fair, in Messe Frankfurt.